Creative strategy, scenography & design for L'oreal Science4Pharma Event
Our client wanted to organize an event that educates, expands knowledge about the brand's range of dermocosmetics and encourages pharmacists to use a wide range of L'oreal brand products. During the event, cosmetics from the Vichy, La Roche Posay, CeraVe and Dercos brands were presented.
We've prepared thematic zones, divided into specific problems to which the products correspond, and we have created places for experiments regarding individual dermocosmetics.
The main visual motif of the event was the microbiome. When designing the scenography, I chose organic forms in pure white with LED lighting, due to the space in which they will be located. The most important issues, were the visible presentation of the product in a dark space, the consistency of the scenographic elements and maintaining the pharmaceutical character of the event.
All elements of this project that constitute a work within the meaning of the Copyright and Related Rights Act, or an improvement project, invention, industrial design, utility model, or trademark within the meaning of the Industrial Property Law Act, constitute the author's property protected by law. Any use thereof without express written consent will constitute grounds for pursuing legal claims, including claims for damages.
The information contained in this offer and the documents attached hereto may constitute a trade secret within the meaning of the Act on Combating Unfair Competition.
