Our goal was to build brand awareness as the perfect choice for a moment of pleasure, while at the same time creating recognition for the new Fantasia product with flavored balls.
strawberry. We will increase brand penetration and inspire consumers to celebrate small everyday moments of pleasure with the product. Based on the Love Brand strategy, we will strengthen relationships with influencers and consumers.
strawberry. We will increase brand penetration and inspire consumers to celebrate small everyday moments of pleasure with the product. Based on the Love Brand strategy, we will strengthen relationships with influencers and consumers.
Small pleasures play an important role in our lives.
These are moments when we can focus on ourselves and enjoy the moment. They add flavor and color to our everyday life.
These are moments when we can focus on ourselves and enjoy the moment. They add flavor and color to our everyday life.
Fantasy is our driving force and we decide whether we will find time for a moment of joy and in our everyday lives we will take care of extraordinary experiences. We put routine aside and we move to the world of fantasy, where dreams come true.
On the occasion of introducing a new product to the brand's portfolio we are preparing an event during which guests will experience the duality and multi-sensory nature of the new taste of Fantasia. They will get to know the look & feel of the brand associated with everyday moments of pleasure. The communication strategy will emphasize the value of slow-life, fantasy, dreams and taking care of small pleasures in everyday life.
MAIN MESSAGE - Take care of your daily dose of pleasure by stopping for a moment and enjoying Fantasia dessert yogurt. This is the moment when you can break away from the everyday rush and devote your attention to your own satisfaction. It's a simple way to celebrate pleasant moments in everyday life.
#MyMoment #MyFantasia #MomentofFantasia
Our concept is to celebrate the moment based on individual choice. Thanks to this, brand communication can be based on both slogans, which our actions will give new meaning to
Your Fantasia, your choice. Your Fantasia, your moment.
Thanks to insta-friendly scenography, we will create hype in social media. The invited guests will be our showcase and reviewers of the new Fantasia yogurt, and their authentic publications with natural reactions will create additional buzz among their followers.
Fantasia Bar in the style of Wes Anderson is a place where event guests will be able to try Fantasia yogurt with strawberry flavored balls.
A bar placed in the central point with yogurt displayed on the shelves will attract guests' attention from the very moment they enter the event.
A bar placed in the central point with yogurt displayed on the shelves will attract guests' attention from the very moment they enter the event.
CREATIVE SEEDING STRATEGY
The shipment will be presented by influencers on their IG or TT channels.
Scenario: The influencer receives a Fantasia velvet box with yogurt and a spoon. She opens the yogurt and the first bite takes her to the world of Fantasia. Suddenly she finds herself at an event where a lot of pleasure awaits her! She/he is preparing further video material from the event, which is a report from the event.
The entire seeding concept is a classic and elegant highlight of the uniqueness of moments spent with Fantasia, referring to individuality.
This is a specially designed box in the colors of the Fantasia brand.
This is a specially designed box in the colors of the Fantasia brand.
1. The velvet interior of the box will contain a new flavor variant of Fantasia with strawberry-flavored balls. The yogurt will be accompanied by a luxurious gold spoon with an individual engraving.
or
2. A unique ceramic mug in a designer bag with a simple form, along with Fantasia yogurt.
or
2. A unique ceramic mug in a designer bag with a simple form, along with Fantasia yogurt.
Strategic Objective
The campaign aims to position Fantasia as the ideal choice for small moments of pleasure, while simultaneously building strong awareness for the new strawberry-flavoured balls variant.
Key goals:
increase brand penetration,
introduce the new product in an emotionally engaging way,
inspire consumers to celebrate everyday moments,
strengthen Fantasia’s position as a Love Brand through closer relationships with influencers and consumers.
Consumer Insight
Small pleasures play a crucial role in everyday life.
They are moments of pause, when people focus on themselves, enjoy the present and add colour and flavour to daily routines.
They are moments of pause, when people focus on themselves, enjoy the present and add colour and flavour to daily routines.
Fantasia becomes a simple, accessible ritual that transforms an ordinary moment into something special.
Big Idea
Fantasia is the driving force of pleasure.
We decide whether we allow ourselves a moment of joy, step out of routine and enter a world where imagination turns into experience.
We decide whether we allow ourselves a moment of joy, step out of routine and enter a world where imagination turns into experience.
The campaign invites consumers to:
slow down, disconnect from everyday rush, consciously choose pleasure.
Main Message
Take care of your daily dose of pleasure.
Pause for a moment. Enjoy Fantasia.
Pause for a moment. Enjoy Fantasia.
Hashtags:
#MyMoment #MyFantasia #MomentOfFantasy
#MyMoment #MyFantasia #MomentOfFantasy
Strategic Framework
“Your Fantasia. Your Choice.”
“Your Fantasia. Your Moment.”
The strategy combines celebration of the moment with individual choice and decisiveness.
Both taglines work as flexible communication pillars, gaining new meaning through campaign activations.
Both taglines work as flexible communication pillars, gaining new meaning through campaign activations.
How We Activate
Influencer Campaign
A multi-stage influencer activation communicating the new strawberry balls variant.
Lifestyle creators as natural ambassadors of everyday pleasure
Authentic, relatable content rooted in real life
Focus on emotion, not product explanation
Creative Seeding
Each influencer receives a carefully designed Fantasia box, reflecting elegance and individuality.
Inside:
Fantasia yogurt with strawberry-flavoured balls
A velvet interior in brand colours
A gold spoon with individual engraving
A personal invitation to the Fantasia event
The seeding introduces the product while building anticipation for the offline experience.
Influencer Activation (IG / TikTok)
The seeding moment becomes a story:
Influencer opens the box
Takes the first bite
Is transported into the world of Fantasia
Suddenly appears at the event surrounded by pleasure
Formats: Instagram Stories, Reels, TikTok videos, Event video content
Influencer Selection
Lifestyle creators whose content focuses on:
everyday routines, time management, relationships and family life, balance between work and pleasure.
They build trust through authenticity, honesty and sharing both successes and challenges, making Fantasia a natural part of their lives.
Event Concept
Purpose
Present the new flavour variant
Strengthen the association between Fantasia and moments of pleasure
Deepen relationships with influencers and consumers
Build emotional attachment to the brand
The event is designed to make guests fall in love with Fantasia as a brand that expands flavour experiences on the Polish market.
Event Location
Bohema 2.8 - a modern event space with:
abundant natural light,
high ceilings enabling suspended installations,
architectural character supporting a magical atmosphere.
The space is fully transformed so that from the first step inside, guests enter the world of Fantasia.
Event Experience
Instagram-friendly scenography
Strawberry-themed instaspots
Fantasia Bar serving yogurt
“Fantasia Wheel” interactive element
Natural guest reactions as authentic reviews
Guests become both participants and storytellers, generating organic buzz across social media.
Guest Structure
10% paid influencers
80% unpaid influencers
Selected guests aligned with the brand’s lifestyle positioning
This ensures authenticity while maintaining reach and quality.
Event Agenda (Sample)
Welcome by hostesses
Opening speech by Brand Manager
Exploration of event zones and attractions
Tasting moments at the Fantasia Bar
Acoustic concert by pop artist Zalia
Visual World
The scenography reflects:
softness, lightness, fantasy, strawberry-inspired colour palette.
Installations with floating pink elements create a multisensory, immersive experience - designed for both live enjoyment and digital storytelling.
Strategic Role of the Campaign
This activation positions Fantasia as:
a companion to everyday pleasure,
a brand that understands emotional needs,
a product that turns small moments into rituals.
It connects product, emotion, influencers and experience into one cohesive narrative.
