Concepting and first drafts
I was inspired with designs with minimalistic approach to product. To show a product in different way, like never before in the company, I wanted to mockup headlines on the surface of the product to make it look more aesthetically pleasing and with clear communicate. To achieve getting to every audience of our target groups I was trying to find work places that matches an industry and mockup our product in the environment.
Round two
Client wanted more color. I wanted to find a better angle pictures and show bigger part of an environment, in the same time not loosing visibility of the headlines.
Success
After deep research of the topic I decided to not show the product on social media posts with links. Product in its full size is shown on page after clicking the link. This solution will allow us to don't duplicate visuals. I also created animated banners with product close-up and animated post with last frame showing aesthetic product close-up.
