Welcome page design, organization and redesign of mega menu and subpages
With these changes, the Kubota brand website becomes more user-friendly and professionally showcases its offerings, directly supporting business goals: increasing sales, improving intuitiveness, and expanding reach into new markets.
Introducing a homepage with options to access B2B and wholesale panels and a language selection feature enhances user segmentation and improves their experience. Including B2B and wholesale panels right from the start eliminates the need for users to search for these sections, particularly for regular customers and business partners. The language selection option is essential for international sales, promoting the brand's reach and increasing convenience for users from different countries.
Merging the "My Account" and "Wishlist" tabs provides users with easier access to their favorite products and order history. This solution allows users to manage their shopping more quickly and conveniently, promoting loyalty and encouraging more frequent purchases, which increases conversion rates.
Desktop website design
The desktop version incorporates UX analysis results that highlighted the need to simplify navigation and improve site responsiveness. Visual elements have been organized to make the site more intuitive and functional, avoiding unnecessary embellishments that might hinder users from completing key tasks. Consistency in banner widths, uniform font sizes, and simplified tab structure contribute to the perception of the brand as professional and detail-oriented.
Mobile website design
The mobile version of the site has been optimized for accessibility and ease of navigation, identified in the UX Research as a key area for improvement. Icon sizes have been reduced and appropriate spacing maintained, enabling convenient use of the service on small screens. The footer has also been adjusted to be more visible and serve as a natural end to the page, enhancing the user experience and reducing a sense of "clutter."
Art direction and mockups design
Creative strategy, copywriting and art direction:
Contract Catalogue 2025 art direction, design and print production:
Festival collection Teaser:
General Ads:
Father's Day ads:
Jeronimo Martins Biedronka collections art direction and design:
Kids collection for Decathlon:
B2B Platform Banners:
Packshots production and post-production:
