Even if time passes by... we still love pasta.
Focused on Italy- company's roots, and what interprets it the most. Historical image of Barilla employees is a background for modern presentation of the product. Exhibition presenting fashion, object designs and NFT collection. It takes place at first Barilla factory. The essence of the campaign is observation between physical and digital, showing complementaries together to find one consistent visual language.
NFT created with Midjourney
