Context
L’Oréal Dermatological Beauty needed an event for pharmacists that would do more than present products.
The goal was to educate; build trust in dermocosmetics; increase understanding of active ingredients and strengthen product recommendation behavior among pharmacists.
The goal was to educate; build trust in dermocosmetics; increase understanding of active ingredients and strengthen product recommendation behavior among pharmacists.
The challenge:
Scientific information is difficult to remember when presented conventionally.
The Idea
Create an immersive educational environment where science becomes spatial; products become experiences and learning becomes interaction. Instead of designing a conference, we designed a physical narrative about skin, microbiome, and scientific discovery.
The event was divided into thematic educational zones, each corresponding to specific skin problems; scientific ingredients and dedicated L’Oréal dermatological brands, including: Vichy, La Roche-Posay, CeraVe and Dercos. Each space translated product science into physical interaction.
Scope of Work
Creative strategy, Spatial concept development, Scenography direction, Visual system creation, Experience design, Zone architecture, Product presentation logic, Educational narrative structure.
Immersive spatial execution made together with Event manager Anna Zagonczyk
Immersive spatial execution made together with Event manager Anna Zagonczyk
Experience Design
Every zone was designed around participation. Guests could interact with products, experience ingredient-focused installations, observe scientific processes and engage with multimedia experiments. The event became an educational journey instead of passive observation.
Technology & Atmosphere
The environment combined large-scale multimedia projections; immersive sound; LED-integrated scenography; experimental lighting; educational interaction points. The result blurred the boundary between conference, installation, laboratory and the exhibition.
All elements of this project that constitute a work within the meaning of the Copyright and Related Rights Act, or an improvement project, invention, industrial design, utility model, or trademark within the meaning of the Industrial Property Law Act, constitute the author's property protected by law. Any use thereof without express written consent will constitute grounds for pursuing legal claims, including claims for damages.
The information contained in this offer and the documents attached hereto may constitute a trade secret within the meaning of the Act on Combating Unfair Competition.
